A network of local offices in Belgium
PIA Group is the third largest and fastest growing accountancy and advisory group in Belgium. Their mission: providing accountancy, tax and business advice to customers all over Belgium, using a unique combination of in-depth expertise, customized services and a network of local offices.
PIA Group asked us to design and develop their new website to help scale their business. Our mission was to create a future-proof website to consolidate the new PIA branding and establish a platform that serves as a services aggregator for PIA's network of local offices.
A technical challenge
One of the first challenges we wanted to tackle was to find a fitting content management system to manage all the data of an ever expanding network of local offices. A fast and user-friendly interface that is easy to manage by all of Pia's editors. This is where DatoCMS came into play.
DatoCMS, a headless CMS
The digital marketplace is changing. Customers are becoming increasingly diverse and interact with brands in different ways. Traditional CMS's like WordPress or Drupal are a thing of the past. Not only because they're clunky but also because they limit your chances of transforming your operations. A modern headless CMS like DatoCMS is capable of integrating with every framework and technology and makes it easy to deliver content on multiple platforms.
Our second challenge was to come up with a design system that could accommodate all content incorporated in a unified branding. We quickly looked into a component-based architecture, a framework for building digital products based on reusable atoms, components & sections. We firmly believe in this approach from both a development and client perspective. It allows us to efficiently scale our designs and easily iterate in development.
Our finalised design consists of 24 custom designed content blocks that can be used throughout the website. We integrated these content blocks in the WYSIWYG (What You See Is What You Get) editor of DatoCMS. The ambition was to give PIA Group the flexibility to build pages in a dynamic way instead of relying on a predefined set of designed pages.
Highlights and key takeaways from this project
By putting our expertise to full use and intensively co-creating with PIA Group, we managed to create a performant, inclusive and user-friendly end result. Some highlights and key takeaways we got from this project:
- getting a 100 out of 100 Google Lighthouse audit score
- limiting resonse times per page to a max of <200ms
- combining the data of 37 offices and 308 municipalities in one uniformized SEO strategy
- getting a full-score SEO and marketing audit by our partner Ants Connect